Reebok is championing wine in its latest women’s fitness drive after partnering with Wine Wednesday creator April Storey.
The sports brand has inked a deal with Storey, a 24 year-old exercise blogger, to promote her unique home workout regime that revolves around using wine bottles for exercise.
Storey, who holds a Bachelor of Science in Health Education, developed her fitness program around the idea that fitness opportunities are not limited to gyms or specially designed exercise equipment and can instead use everyday household items.
Inspired by April Storey’s Wine Workout, we put a #Reebok twist on #WineWednesday! Read full story ›
Source: The Drum
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