Will virtual reality (VR) ever become a marketing reality? The much-hyped medium has hit the headlines in recent months with brands as diverse as Amnesty International and Thomas Cook turning to it for campaigns.
Globally, marketers are looking to create experiences that supplement or complement ongoing campaigns and, in doing so, bring PR buzz into ad strategy. At present, most of this activity is heavily weighted to the gaming community or one-off events but brands believe that VR – and increasingly augmented reality (AR) – could be a viable and cost-effective marketing channel.
Nowhere is this more evident than in the B2B Read full story ›
Source: The Drum
Industry News
