Kakao Taxi, an Uber-like on demand taxi service that sits within popular South Korean messaging app Kakao Talk, managed to get 84 per cent of taxi drivers in Seoul signed up in under 10 months.
Unlike many other on-demand taxi apps, Kakao managed to avoid causing controversy by working with taxi firms and the government to agree deals and help get drivers signed up, according to John Jung, chief business officer at Kakao.
Speaking at Mobile World Congress this week, he discussed the hurdles the business had to overcome to get a non-tech savvy industry to agree to its new idea.
The service Read full story ›
Source: The Drum
Industry News