The campaign, which launches on TV on 2 March, again highlights the bank’s ethical credentials. It follows on from its £5.5m ‘For All The Right Reasons’ activity unveiled two years ago, which has already gone a long way to rebuild trust judging by the fact Co-Op Bank was named YouGov’s most improved brand across all categories in 2015. The bank battled negative publicity over the last couple of years as it faced financial problems and a drugs scandal involving its former chairman.
The brand’s most recent activity as part of the ‘For All The Right Reasons’ campaign focused on its Read full story ›
Source: Marketing Week
Industry News
