By Michael Feeley

Yarwell Mill Country Park, a Lesiure Parks UK company based in Cambridgeshire, has launched a national press advertising campaign, in association with Press Mag Media, with content optimised through the use of sophisticated eye-tracking software.

Press Mag Media tapped the software resources available to it through its parent company Media Agency Group to run the original artwork supplied by Yarwell Mill through a rigorous screening process using Gazepoint eye-tracking software.

John Kehoe, managing director of Press Mag Media’s parent company Media Agency Group, said: “After testing a sample of Yarwell Mill’s target demographic, the results revealed that the original artwork was too Read full story ›

Source: The Drum