By Tony Foggett

Why does a successful 17-year old agency decide to reinvent its services and offering? Believe me, that’s a question that I’ve asked myself more than once in recent weeks but, fortunately, the same answer came back to me every time.

Over the past three years, there has been a significant change in the way businesses need to apply digital techniques and technologies within their organisations and, as a result, we believe the marketing industry needs a shake-up. Specifically, it needs to recognise the shift away from ‘brand communications’ towards ‘customer experience’. Accordingly, Code is changing its methodologies, capability and levels collaboration Read full story ›

Source: The Drum