By Gillian West
Mastercard’s long-running association with the Brit Awards continued last night with Ellie Goulding and Mark Ronson creating ‘Priceless Surprises’ for their fans.
The idents, created by McCann London, form part of an ongoing series of surprises and gigs helping Mastercard cardholders share their love of music.
Brit Award winning singer-songwriter Ellie Goulding gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army, and producer Mark Ronson created a super group featuring those who covered his song with Bruno Mars, Uptown Funk, on YouTube.
Agency: McCann London
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Source: The Drum