AB InBev is piloting a craft beer e-commerce platform as it looks to find new ways to attract consumers that sit outside traditional marketing and advertising efforts.
The brewing giant has already tested the e-commerce waters after it piloted an e-commerce app called Bud Light Button last January to allow drinkers cases of beer delivered to their doors within an hour of pressing the button.
The new push – being tested in Mexico, Brazil and Canada – comes as AB InBev and other FMCG giants continue to look at ways of reaching beer drinkers who are turning to craft over Read full story ›
Source: The Drum
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