More than 100,000 people descended on the mammoth Mobile World Congress (MWC) in Barcelona this week, to watch experts from around the world share their views on where ‘mobile’ is heading. But going ‘mobile’ is not without its issues and every year MWC brings forward new topics of conversation. So what were some of the overriding themes from MWC 2016 and what does it say about the future of consumer habits and advertising? Also, does the conference live up to the hype?
MWC16 is a huge event with even more people than last year, multiple floors and several football fields’ worth Read full story ›
Source: The Drum
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