Facebook’s latest ad offering, Canvas, allows the platform’s horizontal ads to expand to vertical video in a swipe through immersive ad experience.
Canvas was designed in collaboration with the creative community to offer creatives a richer more ownable space removed from the constraints of traditional ad formats by adding more variables to play with, like swipe-through action. This allows for a more interactive experience for the user, and ultimately more engaging ads.
Facebook said developing a better user experience was its first priority, with fast-loading playing a huge part in this, since almost 50 per cent of responsive mobile sites take Read full story ›
Source: The Drum
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