US department store Bloomingdale’s is the latest brand to jump on the emoji craze and base its spring campaign around the expressive images.
Dubbed ‘Bloomoticons’ the emojis are free to download in the app store from 1 March and throughout the season will make appearances on Bloomingdale’s iconic Medium Brown Bag, and on special merchandise including an iPhone Little Brown Case, coffee mugs, and a Little Black Book notebook. Meanwhile stickers will be distributed in stores encouraging customers to share their favorite fashion moments via social media.
To kick off the campaign designers were asked to describe their Bloomingdale’s exclusive Read full story ›
Source: The Drum
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