By Thomas Hobbs

The major purchase index, which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture, fell four points this month to +12. Joe Staton, head of market dynamics at GfK, says that although it is eight points higher than February 2015, it could point to the start of a long-term dip.

He told Marketing Week: “The intention to spend on ‘major purchases’ has dipped but people are not thinking about saving their money as an alternative – the Savings Index has slid backwards by a sizeable amount too.

“I said in January that February’s Read full story ›

Source: Marketing Week