By Mairi Clark

Many people have tried to get into the minds of consumers, but few have managed. However at a recent breakfast event held by trnd, the agency engaged a psychologist to speak about what marketers need to consider when talking to people.

At the event, trnd UK’s joint MD, Rebekah Mackay Miller, explained that the most valuable resource in a business was the people. The same thing goes for your external marketing. People, i.e. your customers and consumers, are your most valuable resource. You spend years nurturing people who buy your product, but do you work with them, engage with them?

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Source: The Drum