Argos has teamed up with Google to test out an online ad format that ensures it’s marketing spend isn’t used to promote products that aren’t available.
The new Google product is been called ‘Local Inventory Ads’ – developed alongside online retail consultants Summit – and requires a retailer to feed all of their stock level data into the platform.
When a customer searches for a particular product then ads will appear at the top of the page promoting Argos as a retailer if it has the product in stock in the nearest store. If the item isn’t in stock then then the Read full story ›
Source: The Drum
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