By Doug Zanger

Based on recent data, It looks like this may be the beginning of the marketing industry deeming it “the year of the wearable” after all. According to Framingham, Mass.-based International Data Corporation (IDC), the worldwide wearables market leapt 126.9 per cent in Q4 2015 and 171.6 per cent for the entire year, based on units shipped.

“Triple-digit growth highlights growing interest in the wearables market from both end-users and vendors,” noted Ramon Llamas, research manager for IDC’s wearables team. “It shows that wearables are not just for the technophiles and early adopters; wearables can exist and are welcome in the Read full story ›

Source: The Drum