The way companies can tell their stories has changed. No longer is it purely through advertising or journalists producing articles. Today, a brand’s narrative can be told just as effectively through social media and crowd-sourced content.
However, as Geoff Mead, founder of Narrative Leadership Associates, points out in his new book ‘Telling the Story – the heart and soul of successful leadership’, a company’s yarn must be authentic and never a sales pitch. It must be based in reality, even if marketers embellish it with a healthy dollop of creativity.
Authentic stories need to be told
“Stories involve specific events that happen to Read full story ›
Source: Marketing Week
Industry News
