By Seb Joseph
Trinity Mirror’s new newspaper the New Day is expected to make a profit by the end of the year if its female-slanted editorial manages to win over enough regular readers and consequently advertisers.
The title launches today (29 February) and is billed by its owner as the first national newspaper to launch in 30 years. Born out of an extensive research process last year, the title’s emergence has surprised many media observers given the well-publicised struggles of making print a profitable business when so much content now is posted online. However, Trinity Mirror bosses believe there is still a market for Read full story ›
Source: The Drum