By Leonie Roderick

To say Co-operative Bank has faced a tumultuous few of years would be an understatement. In 2013, former chairman Paul Flowers was involved in a widely publicised drugs scandal, while at the same time a £1.5bn shortfall in finances almost pushed it to the point of collapse.

The brand has had a tough job on its hands to rebuild consumer trust, but marketing director Alastair Pegg is determined to change perceptions once and for all with the launch of a new brand campaign that claims ‘It’s Good To Be Different’ in a bid to set it apart from competitors Read full story ›

Source: Marketing Week