Amazon customers will be able to buy hundreds of Morrisons grocery items from the online seller in a deal that will look to give both skin in the game in the largely untapped food e-commerce business.
The tie-up will allow Amazon Prime and Amazon Pantry customers to purchase fresh and frozen products from Britain’s fourth biggest supermarket in the coming months. It further bolsters Amazon’s push into the food market, which began in the UK in earnest last year when it launched Amazon Pantry, though it did not offer fresh food.
For Morrisons, the deal is a means to an end to Read full story ›
Source: The Drum
Industry News