Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Industry reaction: a first look at Trinity Mirror's 'trend-bucking' The New Day

on Feb 29, 2016 | 0 comments

By Jessica Goodfellow

Trinity Mirror’s latest offering The New Day hit newspaper stands today (29 February), a paper which has been highly anticipated as the industry gave mixed reactions on the decision to launch a print edition when all around us print editions are closing or going free.

The Drum spoke to industry experts to find out initial reactions to The New Day this morning, advertising opportunities and whether the launch of a print publication in a digital age is a good idea after all.

Jamie Dunlop, head of publishing at Total Media

Jamie Dunlop, head of publishing at Total Read full story ›

Source: The Drum