By Jim Mason
This year’s Mobile World Congress (MWC) in Barcelona, the biggest yet, offers a microcosm of how the world of technology has changed. When mobile phones first hit the scene it was about transforming from ‘brick’ to ‘slick’ but now the focus has shifted firmly to the experiences mobile can enable through accessories and add-ons.
The priority for exhibitors was in delivering rich consumer experiences via mobile technology and why there was such interest around the possibilities posed by virtual reality. The result of this shift is not pretty for handset manufacturers, which find product growth rates in steady decline.
The mantra ‘innovate Read full story ›
Source: The Drum