Snapchat used the 88th annual Academy Awards to launch its Live Stories web player, allowing fans to watch videos out-of-app for the first time.
The company enlisted a series of roving reporters to cover the event from the red carpet to the after party, and visitors to Snapchat’s website were greeted with an online player offering real-time updates from the proceedings.
The Story, which can still be viewed online, featured some of the biggest moments from the night including Leonardo DiCaprio accepting his first Oscar, and Morgan Freeman announcing Spotlight as the winner of the Best Picture category.
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Source: The Drum