By Rebekah Miller

At our recent Collaborative Marketing breakfast we asked some industry (and people) experts what the real opportunities are when it comes to Collaborative Marketing. Their top five responses are listed below:

Drive awareness, trial and sales

Getting people to talk about your brand is the holy grail of marketing. As 92 per cent of people trust personal recommendations from friends over all other forms of advertising (Nielsen), word-of-mouth (WOM) is the most effective way of spreading your brand message in a credible way.

But what you can achieve with word-of-mouth goes far beyond awareness. Used strategically, WOM can drive traffic to your store Read full story ›

Source: The Drum