Facebook has given a boost to Australia’s same-sex marriage ‘yes’ campaign through a partnership with the Australian Mariage Equality (AME) organisation which will allow users to show their support by overlaying a rainbow banner on to their profile picture.
The campaign marks the first time Facebook has offered up its ‘frame’ feature for a political or social cause to the country’s 14 million users.
The overlays are currently undergoing beta testing and will be available to users from Tuesday 2 March to coincide with the LGBT Mardi Gras festival which launches in Syndey on the same day.
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Source: The Drum
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