By Natalie Mortimer

Heinken is hoping to attract consumers to drink its beer via a campaign that focuses on provenance and storytelling.

The global ‘There’s more behind the star’ push centres on the beer itself, the brand’s heritage and international footprint. The centrepiece of the campaign is three new TV commercials starring Benicio Del Toro, which see the actor compare what is behind his own ‘star’ status, to specific stories behind the Heineken star logo.

Gianluca Di Tondo, senior director global Heineken Brand said; “Consumers increasingly want to know what’s happening behind the scenes in all areas of their lives. This includes their Read full story ›

Source: The Drum