18-24s most likely to ad block but also most willing to add publishers to the whitelist, says IAB UK
Ad blocking has taken a sharp rise in the UK with those utilising some form of the software rising from 18 per cent of web browsers in October, to 22 per cent.
A survey of 2,049 adults conducted by the IAB and YouGov 19-22 February 2016, found that ad blocking was at its highest among 18-24 year olds, sitting at 47 per cent. Conversely, 45-54 year olds were the least likely to utilise a means of blocking digital ads.
Almost two thirds of those blocking ads reported that they had received a notice from a website asking them to turn off their Read full story ›
Source: The Drum
Industry News
