Thorntons has rolled out its most substantial Easter-related digital content as the company looks to capitalise on the potentially lucrative sales window where consumers are a dead certainty to buy chocolate.
The chocolatier, working with Cogent Elliott and CGI specialists at Junction 11, has launched a gamified, interactive chocolate factory, intent on giving consumers a look into the company’s extensive egg production process – in the ilk of Charlie and the Chocolate Factory.
The content and experiential drive, which is reportedly Thornton’s largest to date, was built in response to customers asking about Thornton’s chocolate factory, John Rowley, search manager at Thorntons Read full story ›
Source: The Drum
Industry News
