News Corp has reached a $250m settlement in a class action lawsuit brought against it by several major consumer brands who accused the company of monopolistic practices and overcharging for in-store advertising in the US.
Dial Corp and Kraft Heinz led the class action lawsuit which represented over 500 companies who claimed News Corp’s marketing division, News America Marketing, had been using its stranglehold on the market to overcharge them by as much as 40 per cent.
News America Marketing offers direct marketing through more than 1,900 publications and 56,000 retail stores in the US, including Wal-Mart, Kroger and Target.
The company has Read full story ›
Source: The Drum
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