Can marketing learn anything from the spectacular rise of Donald Trump as the potential Republican presidential candidate? If we can just peek through our fingers as they cover our eyes in horror we will see it is in fact the biggest marketing story on the planet right now.
It’s easy to recoil at the spectacle of Trump as he swings like Tarzan around our screens, more hair than Lenny the Lion and all the tact of a pissed Morrissey.
His track-record in advertising has been focused mainly on writing his name on everything. Using a really big font. Buildings, helicopters, planes, casinos. Read full story ›
Source: The Drum
Industry News