By Tony Connelly

Bayern Munich have revealed plans to completely overhaul their digital channels in a move that will see them cut out all intermediary digital agencies in favour of running the club’s digital platforms from within the Allianz Arena.

The ambitious project, dubbed ‘Digital 4.0′, is designed to give the Bundesliga champions greater control and flexibility of what content they produce as well as enabling them to control how fans around the world consume it.

As part of the project all of the club’s current digital media channels will be completely overhauled in order to rebuild from the ground-up its core server infrastructure, which Read full story ›

Source: The Drum