Ruud Van Nistelrooy turns his fortunes around and leaves ‘Food Van Nistelrooy’ behind in a new Xbox advert to promote its Xbox One Fifa 14 Ultimate Team Legends game mode.
In the ad, which was created by Jam, viewers hear the tongue in cheek story of the retired footballer’s love of burgers and fatty foods following his departure from the game.
But, with a little help from his strict coach, the former Dutch international and Manchester United striker opts for the gym instead of a takeaway and fights back fit for his legends role.
In a first for the brand, Xbox has launched Read full story ›
Source: The Drum
Industry News