By Gillian West

Geico has taken its ‘Unskippable’ campaign to the next level with new ad push ‘Fast Forward’.

Created by The Martin Agency, the series of 15-second films feature a sequence of random events that Geico hopes viewers won’t be able to click away from.

Within seconds of starting the ads jump to some truly bizarre endings in a bid to entice viewers to click away from what they intended to watch to fill in the plot gaps.

Here we’ve featured ‘Hike’ which sees a pair of hikers treading on the side of a cliff before fast forwarding to the pair, now in the clutches Read full story ›

Source: The Drum