In a bid to explain how YouTube can be effective as an advertising platform, it has teamed up with D&AD to challenge a number of agency creatives to create ads in competition with each other. Ant Hill, industry head, creative agency partnerships for Google UK answers The Drum’s questions on the challenge that has been set.
The Drum: What is Film Hack?
AH: Film Hack is YouTube’s annual film making contest for creative agencies. In partnership with YouTube agency teams will compete to create the best possible ad creative designed for YouTube’s TrueView ad format.
The Drum: Who is involved Read full story ›
Source: The Drum
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