By Ishbel Macleod

Fage UK has appointed 1000heads to provide ongoing social media, creative and strategic support for the Total Greek Yoghurt brand, following a successful pilot.

The latest campaign as part of the #TryTotal strategy – ‘Total Plus’ – will run for four months from the end of February and builds on the first campaign.

Alison White, head of marketing and communications for Fage UK, said: “We set the team at 1000heads a tough but exciting challenge and they delivered. We’re excited about Total+ and the new #TryTotal campaign, and know that consumers will love collaborating on inspirational new ways of using Total Greek Read full story ›

Source: The Drum