By Jennifer Faull

Virgin Atlantic has launched a new mobile platform promising to offer a “unified experience” to consumers searching for content on the go.

The digital platform was developed in partnership with DigitasLBi and is the latest phase in Virgin Atlantic’s ‘Web Futures’ programme.

The mobile experience follows the same design language as the brand’s desktop digital presence, with all modules built using fluid techniques to ensure that they work across any future mobile platforms.

Key features of the platform include a new Flight Status function, an easy to navigate home page, and increased content about destinations and other essential information such as airports Read full story ›

Source: The Drum