Carlsberg UK has invested £3 million in a campaign to launch its new blackcurrant-flavoured lager, Carlsberg Blackcurrant, in a bid to appeal to a wider audience of alcohol drinkers.
From March, the brewing company is rolling out Blackcurrant in supermarkets nationwide, following an exclusive launch period with Asda this month.
Dharmesh Rana, senior brand manager for Carlsberg UK, said: “We’re working to be the best beer and beverage business in the UK by providing our customers with a range of beers and beverages that appeal to every occasion and every consumer.
“Our insight shows consumers are looking for a range of Read full story ›
Source: The Drum
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