John Prescott, Jeremy Kyle, Dermot O’Leary and Bill Bailey are among a host of celebrities going commando in a campaign supported by Paddy Power to raise the profile of the Male Cancer Awareness Campaign.
The campaign was created by Lucky Generals after winning the charity’s account in January, and it has garnered support across the industry with brands such as Google, Virgin and Tetley making the campaign stickers available at their HQs. Paddy Power will distribute more than 100,000 free stickers from its 265 stores. The campaign urges men to ditch their underwear and wear the sticker on the official going Read full story ›
Source: The Drum
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