By John Glenday

Publicis Groupe has announced its acquisition of South African digital media agency Lighthouse Digital, to be integrated within Starcom MediaVest Group.

Lighthouse is well regarded for its use of social analytics tools as the first agency in Africa to offer clients a proprietary real-time reporting dashboard. The agency is also experienced in the use of automated bid management tools for paid search and media buying.

Iain Jacob, president of dynamic markets for SMGsaid: “We are in growth mode in South Africa, recognizing its importance as a market and a hub for the entire continent. With this acquisition of Lighthouse Digital, SMG in Read full story ›

Source: The Drum