Quantcast is mounting a media agency charm offensive on the US media agency landscape, announcing a tie-up with 4A’s at the trade body’s annual conference hosted in Miami, Florida.
The agreement was announced at the 4A’s Transformation Conference hosted today (March 22), and will see the big data outfit offer customized training to the trade body’s media agency members as part of its ongoing Real-Time Advertising (RTA) Academy program.
Quantcast claims the arrangement reflects the growing prominence of programmatic media buying on advertisers’ media plans, but argues that despite the rapid growth in the use of the technology, awareness of how the Read full story ›
Source: The Drum
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