Le Figaro Group has today (23 March) inked an agreement to implement the entirety of AppNexus’ Publisher Suite (APS), the same week as it participated in a multi-publisher trial in France that will see refuse to serve ad blocker users with content.
Under the terms of the deal, Le Figaro Group will adopt the full AppNexus Publisher Suite, including its ad server, supply-side platform (SSP), plus its forecasting tool Yieldex Analytics, which the ad tech company claims can better help the publisher decide on how best to allocate its inventory.
Le Figaro president of advertising Aurore Domont said the measures formed part Read full story ›
Source: The Drum
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