By Troy Norcross

Click fraud and viewability have been topics at board level for the past two years. Publishers and advertisers have been working together to try and address these issues largely by engaging more and more technology. Technology used to detect a real person vs a robot click. Technology used to determine if an ad impression could ever have been seen by a real person. And while good for brands they are inherently bad for publishers due to an initial decrease in revenue.

Then comes along ad blocking.

Publishers take the first hit as they are directly losing revenue. Consumers in search of a Read full story ›

Source: The Drum