By Mindi Chahal

Social networks are becoming the new online marketplaces with new research showing why shoppers are looking to Facebook, Instagram and Twitter for their next online purchase.

But not all brands are convinced of social’s value as a sales channel. Morrisons’ marketing director Andy Atkinson last week said brands using social to sell were “making a mistake”. As social media sites continue to enable direct purchasing the opportunities for brands to sell direct via these channels are opening up. In October last year Facebook announced further developments to the site’s dedicated shopping section – which allows visitors Read full story ›

Source: Marketing Week