By Thomas Hobbs

The brand’s Titanium Trials advertising films, which show super car drivers completing challenges, have racked up impressive hits. Its most successful – the Virtual Races trial film – has seen 131 million views across all channels and earned $10.5m in earned coverage media value, according to the brand.

Its World Cup 2014 Footkhana ad featuring Brazil footballer Neymar doing tricks with a football alongside rally driver Ken Block, meanwhile, was also a bold move away from motor sports. And it was a move that appeared to pay off, with Castrol closely competing with sports giant Nike for World Cup ad Read full story ›

Source: Marketing Week