By Seb Joseph

The debate around ad blockers is a smokescreen for the real threat of online juggernauts like Facebook and Google to media owners’ advertising revenue, experts have warned.

The “real ad blocker is Facebook”, claimed Gary Bramall, chief marketing officer at Hailo at the Guardian’s Changing Media Summit. Speaking on a panel alongside senior executives from the publisher, Mindshare and Rubicon, the marketer branded “ad blockers” a red herring, warning that the sprawling ecosystems of the world’s biggest technology platforms are sucking the value out of the advertising market for publishers and ad technology vendors.

The threat of the so-called walled gardens is Read full story ›

Source: The Drum