It is often said that age is just a number yet many brands continue to target consumers based on their age rather than taking a more universal approach to what makes a good product or service.
However, failure to attract consumers regardless of age could result in missed sales, so brands including Honda, Nestlé and Bang & Olufsen are increasingly adopting an age-agnostic approach to product design and marketing strategy.
“Brands must not miss the opportunities because for the first time in history, we have a society where five generations are living together,” says Marie Cesbron-Bloomberg, Read full story ›
Source: Marketing Week
Industry News
