By Mindi Chahal

From selfies to shopping, people spend an average of two hours a day on their smartphones, according to Ofcom. Given that two-thirds of the UK population now have a smartphone in their pocket, this represents a huge opportunity for marketers to connect with consumers. Yet many brands are failing to live up to consumers’ expectations by delivering ads and content that are not fit for purpose.

Considering the shift to mobile, it is clear why some of the major players in media are developing technology and tools that will improve users’ experiences on their Read full story ›

Source: Marketing Week