Conde Nast’s men’s lifestyle title GQ recently relaunched its site which saw it develop more integrated native ad placements, benchmarking from the success of its competitors, to woo advertisers onto the site.
The Drum spoke to Wil Harris, head of digital at Conde Nast, on how the publisher planned to offer greater native solutions within its restructured GQ site.
Harris said the site offers the same set of tools, the same kind of integration, and the same placement for native advertising as it does for editorial content. This means content that is created in collaboration with its commercial partners can Read full story ›
Source: The Drum
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