Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.
In anticipation of the recent season four premiere of “Chicago Fire” in Germany, Universal Channel Germany launched an interactive 360° video on its website to draw attention to the new episodes. The VR experience takes users inside a burning house and allows them to experience a fire-fighting operation from a first person perspective. In addition, users have to make (life or death) Read full story ›
Source: The Drum
Industry News
