By Sarah Vizard

Speaking to Marketing Week, Asda’s senior director of digital advertising Chris Chalmers said the supermarket has increased its investment in content and that it is “laser focused” on social, mobile and video.

“The rise of ad blocking and banner blindness has forced advertisers to rethink how we advertise digitally. The proliferation of content and native advertising is a key component part of that,” he said.

“In summer last year we moved to embrace a more content-led advertising strategy and we have scaled that over the last year.

“We are better investing in content that engages with customers where they are in Read full story ›

Source: Marketing Week