By Thomas Hobbs

Reporting its annual results today (24 March), Next has forecasted the toughest trading conditions since the 2008 recession and predicted a weaker outlook for consumer spending for the rest of 2016.

Speaking at a press event, Wolfson said Next would invest £8m into the Next Directory user interface, online marketing and email campaigns this year. However, he is not convinced mobile will reignite the brand or convince consumers to spend amid the tougher market conditions.

He told Marketing Week: “I don’t think mobile will be the key to getting consumers to spend. I think its overall impact will probably be marginal. It Read full story ›

Source: Marketing Week